Today, every business needs to have a website or any form of web presence in order to be able to compete and make an edge to the competitive world of business, in order to gain more customers and make your current customers loyal. Search engine optimization or SEO is a crucial element of all websites because aside from having a good web design, SEO is all about the contents, the keywords used for people to be able to locate and read your web contents, so you can generate more visitors, leads, and eventually convert them to sales. Search engine optimization or SEO refers to the strategic use of keywords, links, and web content to increase a website’s ranking among search engines.
The essential elements of SEO include title meta tag, keywords in meta description, wrapping page title with the
headline, including keyword in the URL, including keyword at the beginning of the copy, including related keywords in the copy, including keyword in image ALT tag, linking to other relevant pages, link and reference to authoritative resources, writing a lengthy content, using canonical tag to avoid duplicate content issue, and improving page loading time. The title meta tag is considered an essential on-page ranking factor, sending Google a strong relevant signal, and helping the search engine in understanding the topic of the page. Search engines use the title tag to display the search listings’ title and it helps search engines to establish the topic of a page and what queries intended t display it for. Including keywords in meta description is important to display the description of a search listing, thus giving a website an opportunity to attain higher rankings. Including keywords in your URL helps in increasing your search engine ranking because search engines also weigh the first couple of words in a website’s URL. Including the keyword on the first paragraph can also send another relevancy signal to the search engine, but make sure that it is read naturally.
Including related keywords in the web content is helpful for search engines to understand what your web page is intended for by utilizing synonyms and variations. It is important to add a keyword into the image ALT tag, which refers to the little text appearing when a cursor hovers over an image or video. Search engines use time people spend on a particular website as a quality signal because the longer a reader stays on the site, the better is the customers experience, thus the higher your ranking if you link to other relevant web pages. If you want to deal with a trusted, reputable, reliable, and experienced SEO company, feel free to check us out by contacting us now! Our SEO services in Dallas can help you achieve your short-term and long-term business goals.